Oct 2, 2012

Vietnam - Schoolgirls spend a lot of money on clothes and beauty salon

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VietNamNet Bridge – Schoolgirls from well-off families nowadays believe that they have to go to school on luxurious motorbikes and in expensive clothes to show up their upper class.

In the past, hairdressers’ loyal clients were young girls and middle age women, who had high monthly incomes. Nowadays, schoolgirls, who cannot earn money and live on their parents, have also become the “distinguished customers” of the hairdressers.

As the living standards are improving every day, schoolgirls now have a higher demand for polishing their images. Wearing expensive clothes and driving luxurious motorbikes are the ways the students from well-off families follow to differentiate themselves from the poor students.

The high schools in the central areas of Hanoi are believed to be the schools of hot girls and hot boys who wear expensive and stylish clothes. Schoolgirls have to wear uniforms on weekdays, but they throat open their shirts, while wearing cowboy jeans or the trousers out at the knee.

Linh, born in 1998, who is now a 10th grader of the Ha Dong High School, said that she never buy clothes from small traditional markets, but goes to the shops which specialize in selling branded fashionable clothes on Chua Boc, Ba Trieu and Hang Bong streets.

“I like the products with Bo sua (milk cow), Zaz or Ninomax brands. The clothes here are priced between several hundreds of thousands of dong and several million dong,” Linh said.

The collection of shoes and handbags a schoolgirl of a high school in Thanh Xuan School in Hanoi reportedly has the value of 20 million dong.

Meanwhile, in Vietnam, those who can earn 10 million dong a month would be listed as high income earners.

Linh said that she goes shopping twice a month, and spends nearly 10 million dong each time. “I am getting lazy now. I have not dropped into any shop over the last two months. Now I have to check on Internet first, before going to the shops, to be sure that I can find the things I want,” she said.

Trang, a 11th grader of the Le Quy Don High School in Ha Dong District, said her friends can be divided into three groups, including the excellent students from poor families, bad students from well-off families, and good students from rich families.

“Playboys and playgirls go shopping once in every three days. They drive luxurious motorbikes to school, Liberty or SH, while they use high grade mobile phones like iPhone and Galaxy.

Trang said that it is easy to find out which class students belong to by looking at their clothes and styles. “Rich students not only wear luxurious and original clothes, but they also have their special styles. Especially, the clothes need to match with shoes, lipsticks, handbags or scarves,” she said.

“Schoolgirls nowadays like wearing the shirts and trousers clinging to their figures, saying that these are now in vogue in the world, even though they are not allowed to wear such clothes to school,” Linh continued.

Where to go to have hair taken care, what lipsticks to use and what brands are the most well known are the main topics in the discussions of the schoolgirls on break time.

Of course, these are the schoolgirls from rich families, while poor students would not join the groups of students. The students, who do not have fashionable clothes, would be called the “rustic girls.”

“Since you have a bright skin, you should you the lipstick with orange color. If you use perfume, it would be better to use Chanel products, though they are a bit expensive. Buy Gucci handbags and Louboutin shoes,” a girl was seen talking with a friend at a café shop.

Nguyen Huong – Van Chung


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