SEOUL, Jan. 14 (Xinhua) -- Double-eyelid
surgery is so 1990's. So is a nose job.
For beauty-conscious South Koreans, whose
endless pursuit of a more Westernized look has led to a thriving plastic
surgery industry, operations that make their face smaller are the new
"it" thing.
There is now a rapidly growing demand here for
double-jaw surgery, which involves reconfiguring and aligning the upper and
lower jaws and takes months for post-surgical recovery.
Though the surgery is originally developed to
correct underbite and crossbite, among other orthodontic problems, more and
more South Koreans are going under the knife to get a drastically slender, more
Caucasian facial line.
In a country where double-eyelid surgery to
get larger eyes is a common high school graduation gift from parents, the
latest craze might not come as a big surprise.
"It could be easily assumed that 99
percent of South Korean celebrities got stuff done on their faces," said
Dr. Park Sang- hoon, head of Seoul's ID Hospital, which specializes in
double-jaw surgery.
The popularity of double-jaw surgery, which
Dr. Park calls a " post-2000 phenomenon", also has a lot to do with a
succession of South Korean celebrities who recently had their jaw bone cut and
emerged looking like "totally different people" as countless Internet
users enthused.
Comparing face sizes of celebrities is a
common topic of discussion for netizens, who hardly hesitate to judge those
with smaller faces are "winners".
The obsession is so widespread here that the
term "V-line," which describes an oval face with a lean facial line
and a sharp chin, has become a household word.
"It seems like having a smaller face is a
dream for South Koreans," said Dr. Park, whose seven-story clinic is
jam-packed with people wanting to reduce a prominent jaw. "Many still view
Western looks as uniform standards of beauty."
No wonder "losers" are flocking to
hundreds of plastic surgery clinics clustered alongside the so-called
"beauty belt" in the affluent southern Seoul district of Gangnam.
The South Korean government does not keep its
own statistics on cosmetic surgery, which is not covered by the national health
insurance.
But according to the International Society of
Aesthetic Plastic Surgeons (ISAPS), a total of 361,988 surgical plastic surgery
procedures and 408,925 non-surgical procedures were conducted in 2010 in South
Korea.
Double-jaw surgery usually costs more than 10
million won (8, 690 U.S. dollars) and chin reduction surgery about half that
price, but many of those who underwent the excruciating procedures say they got
plenty of bang for the buck.
"I always thought I was neither pretty
nor ugly, but I still wanted to be prettier," said a 25-year-old Chinese
student, who identified herself only by her last name Wang.
With a sharper chin and taller nose bridge,
her before-and- after pictures show the size of her face got noticeably smaller.
"They really worked," Wang said of
the operations.
She is one of a growing number of foreigners
who take advantage of South Korea's advanced cosmetic surgery technology. At
the ID Hospital, where Wang received surgery, 10 to 15 percent of all patients
are now foreigners.
The government's efforts to promote
"medical tourism" coupled with the popularity of South Korean
celebrities in the world, also help attract foreigners.
Still, the fad has a less palatable side to
it.
According to the state-run Korea Consumer
Agency, the number of reported cases of adverse effects of plastic surgery
stood at 2, 984 in 2010, up from 1,901 cases in 2006.
Last year, a woman dissatisfied with her
double-jaw surgery committed suicide, leading her family to sue a Gangnam
clinic.
An unspecified number of people have
reportedly died after double-jaw surgery, a major operation involving general
anesthesia, due to excessive bleeding.
Critics also point out the looks-obsessed
culture stifles diversity and distorts perceptions of natural beauty.
Celebrities who recently got double-jaw
surgery, while becoming subject to much envy, also copped criticism that they
now all look similar and lost individual charm.
"Some might blame us surgeons for making
everyone look alike, but it's not like we can shape a face the way we really
want to," Dr. Park said. "It is the society that ultimately decides
what a desirable face should look like."
Kim Junghyun
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